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Using a checklist keeps you and your campaign on track ... Noelle Marr is a marketer and PR pro with expertise in social media, digital marketing, and copywriting. Her passion is creating compelling ...

One update that may not surprise regular users is that in recent months the platform has joined the long list of social media networks currently making a major push for vertical video content.

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During a PR campaign execution, you may discover that you need fewer press releases than you planned for; you may have to swap out a press release for social advertising instead. It’s wise to develop ...

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