Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Morant's latest shoe, the "Nightmare" Ja 2s, were released publicly on Friday in sneaker retail stores and online for Nike basketball. The red colorway gives the shoe a spooky feel, but like many ...

Nike has slashed their prices on various sneakers for their early Nike Black Friday 2024 sale. Some discounts in the Nike ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Arizona Wildcats guard Jaden Bradley revealed on his Instagram that an Arizona-version of Phoenix Suns guard Devin Booker ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Clark signed an historic eight-year, $28 million endorsement deal with Nike in April that included a signature basketball shoe. But with her rookie WNBA season over, there's still no release date ...

Some online shoppers have already begun replicating the silver and red colorway ... Ionescu's signature selection on the Nike website. Ionescu's basketball shoes have garnered critical acclaim ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.