Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Kobe Bryant's sixth signature sneaker is arguably one of the most popular shoes of the late NBA legend's long-running Nike ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

After years of sporadic releases in limited quantities, Nike has finally begun to follow through on its promise of increasing ...

Nike has released many Kobe Bryant kicks and continues to honour the basketball player's legacy by releasing yet another colourway, the Nike Kobe 9 EM Protro "Gift of Mamba.

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

Morant's latest shoe, the "Nightmare" Ja 2s, were released publicly on Friday in sneaker retail stores and online for Nike basketball. The red colorway gives the shoe a spooky feel, but like many ...

2024 Bronny made his first shot in the NBA while wearing Lakers legend Kobe Bryant's retro Nike basketball shoes. The 20-year-old got his first bucket while wearing the Nike Kobe 6 Protro in the ...

Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...

Another admirer even accused Nike of teasing her fans with these custom shoes, saying ... for the Women's National Basketball Association (WNBA). WNBA legend Sue Bird encapsulated the 'Caitlin ...

Golden State Warriors' rising star Moses Moody has revealed his ultimate goal in the NBA: to carry on Stephen Curry's legacy.