Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

Nike Free Metcon 6 Workout Shoes are now on sale for only $64 when you use the code TREATYOURSELF at checkout, bringing the ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

A release date hasn’t yet been announced for the latest assortment, but more than 50 rare sneakers released over the past few ...

Anthony Edwards made his name flying high above the rim. This season, he’s set aside dunks for 3-pointers.

The Nike x Doernbecher auction for their 20th anniversary was open for online bidding between October 21 and October 30.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

He also added that his sneakers outsold “everybody,” including Michael Jordan because of the more limited nature of Air ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

The black and brown look is joined by more BAPE x adidas, the return of the AJ4 “Fear,” SATISFY x HOKA and more.

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...