Nike has become a huge part of the NBA culture with many players endorsing the footwear. Here's the 10 all-time greatest Nike ...

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

Most NBA players choose to endorse American sneaker brands. However, some are persuaded to endorse sneaker brands from China.

Ellie the Elephant joins the likes of actor Jason Sudeikis, who is a regular courtside at Liberty games, to have a Nike ...

These will be available exclusively through the Nike SNKRS website and app. The Nike Ja 1, Morant's debut signature shoe, was ...

Originally released in 2012 during a peak of Nike Basketball’s popularity, the KD 4 “Aunt Pearl” is a heartwarming tribute to ...

Fans will notice that the 'Knicks' colorway features DiVincenzo's new signature logo. So far, the feedback on social media has been positive for the Knicks guard's new shoes and signature logo.

I chose Alabama to win basketball games and maximize my upside,” Jemison said. “Coach (Nate) Oats has had proven success ...

Michael Jordan is considered by most experts to be the greatest basketball player of all-time. He played collegiately at the University of North Carolina, where he helped that team win an NCAA ...