As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.
Audi has launched AUDI E sub-brand in China, dropping four-ring logo to offer premium, tech-focused EVs tailored to China's ...
Audi is launching an EV brand in China called AUDI. The new line will consist of vehicles co-designed with SAIC that won't ...
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Audi to make massive change to iconic logo and launch new brand in a bid to boost sales in ChinaOne of the world's most popular car brands has ditched its famous four rings in a massive change as it looks to launch a new ...
Luxury brands face uncertainty in China as the threat of higher tariffs and rising nationalist sentiments challenge revival ...
Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...
That seems to be Audi’s grand strategy with the launch of the new “AUDI” brand in China, a move they hope will strike a chord with local buyers. Beyond the all-caps name (as if shouting it will ...
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