The Detroit Pistons named Jordan Brand executive Melanie Harris as the team's new president of Business Operations on Sept.

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

Contrary to reports earlier this year that suggest Travis Scott and Jordan Brand are moving away from collaborating on the ...

The Detroit Pistons have named Melanie Harris as their new president of business operations, effective Sept. 17.

Nike has become a huge part of the NBA culture with many players endorsing the footwear. Here's the 10 all-time greatest Nike ...

In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

The primary focus of Orange Jordan's initiative was to raise awareness about the importance of environmental preservation for ...

Most NBA players choose to endorse American sneaker brands. However, some are persuaded to endorse sneaker brands from China.

Bills/Sabres owner Terry Pegula is thankful to have Guelli in place, and Guelli hopes this is the final stop of a journey ...

HBO's Lanterns show is still looking for one of its leads, but recent casting rumors suggest there could be room for a video ...

How brands are redefining casual fashion by focusing on self-expression, limited-edition releases and community building, and ...

Fausto Puglisi, Karen Elson, Natasha Poly, Isabeli Fontana, Joan Smalls, Eva Cavalli, Eva Herzigová and Alek Wek close the ...