As mobile plays a greater role in shopping, homeshopping networks like HSN and QVC are refining every touch point to keep customers engaged and give them a seamless cross-channel experience.
Through the mass medium of television, the homeshopping channels have been able to build real community between the viewer/customers, the QVC/HSN program hosts and the product spokesperson.
HSN's sales are soaring. The TV shopping network's sales grew 14% in 2014, compared with 4.1% growth across the retail industry. HSN's growth, which is largely driven by its apparel and jewelry ...
Interactive multichannel shopping network and retail destination HSN offers live streaming video ... Special,” which will be called out on the home page. Additionally, users will be able ...
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