So it seemed like the most obvious decision in the world that Fujifilm – which is not only one of the OG film camera makers, but is one of the world's biggest makers of the actu

Fujifilm has announced details of its next camera – and it's not what you'd expect. The GFX Eterna is the first ever cinematography camera from the brand. It's been a busy time for Fujifilm. Clearly showing no intent to slow down, the brand has been ...

I bet you have asked many times over the years, “When will Fujifilm make a dedicated cinema camera?” Well, my friends, today is the day. FUJIFILM

Fujifilm introduced the GFX System of mirrorless digital cameras in 2017 and has added a series of improvements, including video capabilities. With GFX Eterrna, the company is combining its filmmaking experience and experience as a premiere source of lenses under the Fujinon brand with the advanced technology of its GFX System cameras, it said.

Achieving rich, true to life visuals with the large format sensor Paving the way for a new era of film production and timeless masterpiece

An interview between CineD and Fujifilm showcases Fujifilm's first 'filmmaking' camera and provides insights into its development