This suggests the direction that De Beers will take as it moves Lightbox Jewelry into the market: “If you want fashion jewelry, Lightbox is your choice. If you want precious fine jewelry ...

Starting in September, a new De Beers firm called Lightbox Jewelry will sell laboratory-made diamonds that will retail from $200 for a quarter-carat stone to $800 for a one-carat gem. That's ...

To counter the threat, De Beers introduced its own lab-grown diamond jewellery brand, called Lightbox. Lightbox diamonds were positioned as cheerful fashion items and sold directly to consumers at a ...