Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty programs at the center. They use strategies that reflect both transactional and ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

As AI shapes customer interactions, it’s also revolutionising internal creative processes. AI enhances content production, allowing creative teams to focus on high-value tasks.

Reprint: R0409H Most executives today agree that their efforts should be focused on growing the lifetime value of their customers. Yet few companies have come to terms with the implications of ...