In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Displaying her custom ... Nike to provide Bueckers and the entire UConn team with exclusive Kobe 8 sneakers ahead of their Sweet 16 appearance. Iowa and LSU also received the shoes as a symbol of Kobe ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...

LeBron James has built an impressive portfolio of sponsorship deals throughout his career, establishing himself as one of the ...

At this point just give Travis Hunter the Sanders pass considering the brotherly bond he shares with his teammate Shedeur ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Nike and the Wu-Tang Clan on Saturday officially released one of the most treasured sneaker collaborations of all time — the ...

A month before Clark played in the pro-am, she wore a custom pair of Nike shoes while playing golf and the internet was ...

The 26-year-old basketball star, whose Sabrina 2 WNBA Finals sneakers just released, received the coolest gift from Nike for ...

From stretchy knit uppers that offer maximum breathability to cushion-heavy outsoles, these Asics sneakers promise the best workout or rest day of your life.