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Audience measurement giant Nielsen will acquire digital media monitorning company DoubleVerify in an all-cash $2.15 billion deal in an effort to enhance its digital data-gathering efforts. The ...

Less than a year ago, Integral Ad Science was taken private by PE firm Novacap for $1.9 billion. Now, its biggest competitor will soon be gone from the public markets, too. On Thursday, Nielsen ...

Measurement giant Nielsen is getting bigger. The company said it plans to acquire ad verification and brand safety provider DoubleVerify for $2.15 billion in cash. If completed, the acquisition would ...

Nielsen is paying $2.15 billion to acquire DoubleVerify, a provider of software that measures advertising performance. The all-cash acquisition will deliver shareholders of DoubleVerify $13.60 per ...

Audience-measurement giant Nielsen said it would acquire the digital-media monitor DoubleVerify in an all-cash transaction that takes place as more media companies and advertisers are putting the ...

Ad experts are taking measure of Nielsen’s $2.15 billion merger with DoubleVerify. On Aug. 6, measurement giant Nielsen announced it was looking to acquire ad verification company DoubleVerify in an ...

Nielsen Holdings agreed to buy DoubleVerify in a deal with an enterprise value of about $2.15 billion. Nielsen will pay $13.60 a share. DoubleVerify shares closed Thursday at $11.71, down 2%.

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Throughout the history of American art, there are certain people everyone knows by a single name: Madonna, Beyoncé. Others, like Slash or Prince, are known for their catchy given nicknames. But the ...