Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The Air Jordan 3 "Lucky Shorts" colorway is set to showcase a striking blend of white and Carolina blue, with potential grey ...

The UConn Huskies women's basketball team is set for an intense 2024-25 season, aiming for a national championship run. There will be a lot of expectations on their star player, Paige Bueckers.

With all of the monumental changes across men's college basketball ... North Carolina Tamin Lipsey, Iowa State Johni Broome, Auburn Ryan Kalkbrenner, Creighton ACC: Duke Blue Devils (4) America ...

The Nike Air Jordan 39 "Croix" marks the latest addition to the Jordan Brand's performance basketball lineup, set to debut during the highly anticipated 2024 holiday season.

"I think it's great for college basketball, and it's a different environment ... Career Nights for Carolina Guards: UNC went with a smaller lineup by starting guards RJ Davis, Elliot Cadeau ...

We've seen countless iterations of Air Jordan models donning a Carolina Blue ... shoes will retail for $200 and will come in ...

The WNBA Finals are nearing the finish line, which means the women’s college basketball ... Key of North Carolina, and another Virginia Tech standout in Clara Strack, and Big Blue is looking ...

For many basketball players, securing a signature shoe deal isn’t just a milestone – it’s a dream and a lasting symbol of ...

Rutgers coach Steve Pikiell and company did a fantastic job with their 2024 recruiting class, bringing in two potential ...

It’s been just over four months since LeBron James shared a first look at his latest signature shoe and today ... Ross Klein, Nike senior director of men’s basketball footwear product design ...