Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

"I think it's great for college basketball, and it's a different environment ... Career Nights for Carolina Guards: UNC went with a smaller lineup by starting guards RJ Davis, Elliot Cadeau ...

Listen to KU students, and they’ll tell you North Carolina can’t compete with Kansas. “KU is the better blue blood because it has the history of basketball within the program,” Peters said.

We don't get a lot of great on-campus matchups in the opening week of any college basketball season ... It's North Carolina vs. Kansas inside Allen Fieldhouse. Blue blood vs.

Queens is a slight 1.5-point favorite against Western Carolina, according to the latest college basketball odds. The oddsmakers were right in line with the betting community on this one ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

COLUMBIA — South Carolina women's basketball coach Dawn Staley spoke Friday for the first time about junior forward Ashlyn Watkins' return to practice after charges against her were dismissed ...

A lot has changed in the last week for No. 1 South Carolina women's basketball. On Monday night, the Gamecocks opened the season against Michigan and despite the game happening in Las Vegas ...

Two of college basketball’s most storied programs are set to clash Friday night at Allen Fieldhouse, as the No. 1 Kansas Jayhawks take on the No. 9 North Carolina Tar Heels. Both teams are fresh ...

On Friday night, Kansas basketball narrowly avoided an upset by No. 9 North Carolina in what has easily been the best game of this young college basketball season. This matchup was hyped as a majo ...