It's official — Walmart's Black Friday shopping event will kick off early on Monday, November 11 (in-store shopping begins November 15). The retailer recently released its much-anticipated Black Friday ad, and we are pleased to announce that the deals don't disappoint.

Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier,

Conversion rate optimization should be a priority for businesses that want to make the most of events like Black Friday and other peak sales periods.