It's official — Walmart's Black Friday shopping event will kick off early on Monday, November 11 (in-store shopping begins November 15). The retailer recently released its much-anticipated Black Friday ad, and we are pleased to announce that the deals don't disappoint.

Conversion rate optimization should be a priority for businesses that want to make the most of events like Black Friday and other peak sales periods.

It's not even November yet and Walmart has already announced its Black Friday sale for 2024. Similar to last year, the retail giant will be launching its sale across multiple different dates. The main difference this year, however, is that the first event will start even earlier than before.