Adidas, NIL and Kaleena Smith

Adidas signs first NIL deal with girls' high school basketball player
Smith said she's looking forward to wearing James Harden's Adidas sneakers this season. While Smith is the first girl's high school athlete to represent Adidas, the brand has sign
Kaleena Smith becomes first high school women's basketball player to sign NIL deal with Adidas
Adidas announced Thursday it has signed 16-year-old Kaleena Smith, a five-star recruit from Ontario Christian High School, to its first NIL deal for a high school women's basketball player. Smith becomes the company's first signing under three-time WNBA champion Candace Parker,
Adidas Women’s Basketball President Candace Parker Signs Kaleena Smith, Making Her the Brand’s First High School Women’s Basketball Player to Receive an NIL Deal [Video]
WNBA legend and Adidas Women’s Basketball President Candace Parker has signed her first-ever athlete under Adidas historic NIL program, Class of 2027 top recruit Kaleena Smith from Ontario California Christian
Adidas Signs High School Basketball Phenom Kaleena Smith, the First Deal With Candace Parker as President of Women's Basketball
"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA icon and Adidas president of women's basketball Candace Parker.
Ontario standout student-athlete scores NIL deal with adidas
Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.
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Adidas reaches settlement with Ye as Yeezy inventory dwindles
The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...
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Adidas Sportswear x Moon Boots: Where to get, release date, and more from the Winter 2024 collection
The apparel in the Adidas Sportswear x Moon Boots collection spans beyond basic winter gear, containing products such as cropped hoodies, parachute pants, and leggings with a sport-meets-ski ...
South Alabama extends apparel deal with adidas for 5 more years
South Alabama has extended its athletic apparel deal with adidas through 2030, it was announced Thursday. The Jaguars ...
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adidas Sportswear Welcomes its First Collaboration with Moon Boot
incorporating adidas’ latest technology Marking Moon Boot’s first apparel drop, the collection of eye-catching looks ...
Amazon's early Black Friday sale knocks up to 70% off apparel — top Adidas, Levi's, North Face deals you can shop now
With Halloween officially over, many retailers are rolling out Black Friday deals. In case you didn’t know, now is an ...
adidas net sales and profits surge in Q3 FY24
adidas, a German maker of athletic shoes and apparel, has reported a substantial 7.3% growth in net sales, reaching €6.43bn ...
Adidas and The Hidden Opponent Partner To Champion Athlete Mental Health
Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...
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Adidas SPZL x C.P. company 10th-anniversary collaboration: Where to buy, release date, and more details explored
Adidas SPZL and C.P. Company are commemorating their 10th-anniversary partnership with a new collection that attributes ...