Germain teams up with Groupama-FDJ United, Whoop, Zwift and Wilier for a cycling and connected fitness initiative running ...

ATHX Games, adidas' hybrid fitness rival to HYROX, debuts in New York at Strong New York on September 26 with an 18-event ...

DICK'S Sporting Goods cut its FY2026 outlook after Foot Locker comparable sales fell 3.6 percent in Q2, missing Wall Street ...

Xtep's licensed Saucony and Merrell business is growing faster than its own flagship brand, now the key growth story in its ...

BoyNextDoor, a six-member K-pop group, was named global ambassador in July, with Asia-Pacific in focus: the region accounted ...

GOFLUO appoints John Zopfi, formerly of Patagonia, 7mesh and Gravaa, to lead partnerships and wholesale growth across Germany ...

HYROX and Amazon launch storefronts in six countries and a London title deal, deepening HYROX's retail infrastructure.

ASICS launches the GEL-Challenger 15, a €130 tennis shoe with WINGWALL stability tech, extending its 2026 Playing Styles ...

Nielsen data show US women's sports viewing hit 28.3 billion minutes in the first half of 2026, as sponsor valuations and ad ...

Xtep unveiled its GT1200 carbon racing plate and FLOAT cushioning foam at a Shanghai launch, developed with materials partner ...

Agassi Sports Entertainment has launched Let's Play, a global pickleball and padel club platform, with Germany and Australia ...

San Yan Ng to regional president of China and APAC, hiring ex-Bulgari, Louis Vuitton China executive Jeffrey Hang as APAC GM.