The widening gap between attention and investment has become one of the clearest signals of how digital media planning is ...

According to industry sources, India games, including the one against Pakistan, command ad rates of Rs 15-18 lakhs per 10 ...

Industry estimates suggest that search and performance marketing costs for BFSI advertisers in India have risen by 20–30 per ...

During Union Budget, govt announced creation of content creation & AVGC labs in secondary schools and colleges, signalling a ...

Factor Communications, explores whether marketers create demand or uncover desires already waiting to be expressed ...

Indian brands cut budgets and explore influencer-led models, foreign luxury and lifestyle brands continue to view Indian ...

In India, Disney has reported a $28 million loss from its equity interest in its joint venture with RIL; Advertising revenue ...

AI has evolved from a backend analytics tool to a core creative partner, automating repetitive tasks while agencies begin exploring autonomous decision-making agents ...

By the end of 2025, ad spends on e-retail platforms reached Rs 17,601 crore, accounting for 24.58% of total digital media ...

E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and ...

The Walt Disney Company elected Disney Experiences Chairman Josh D’Amaro as the next Chief Executive Officer of The Walt ...

JioStar, the official broadcaster of the ICC Men’s T20 World Cup 2026, has onboarded Hyundai Motor India Limited (HMIL) as ...