McDonald’s UK and Ireland teams with Xbox on game-inspired menu items plus MyMcDonald’s Rewards that unlock in-game cosmetics ...

AI creator discovery can surface credible voices faster, but platform blind spots and cultural context still separate ...

Higgsfield’s US$1M film festival doubles as a creator-acquisition campaign, product demo engine and source of reusable ...

Kling’s Q2 revenue disclosure gives Higgsfield and other AI-video rivals a public commercialization benchmark.

Adobe is competing on enterprise trust while Higgsfield uses a US$1M contest to drive creator adoption and public product ...

Runway says enterprise growth is accelerating as AI video competition shifts toward workflow, security, model choice and cost ...

Farmers’ pink brand shift lifted ad awareness, with stronger gains among 18–34s. Consideration moved in that segment more ...

Tekta gives Publicis clients a single route into NIL activation, but its speed and measurement promises still need live proof ...

Microdrama app downloads hit 1.45B in H1 2026 as advertisers and creative output surge. Creative density signals tougher ...

CARMA finds public trust in AI rising even as media grows more sceptical and audiences tune out vague corporate AI claims.

Fanta’s Haunted Universe adds original characters, collectibles, and creator storytelling as the brand scales its Halloween ...

Snickers’ Australian ad turns hangry sports fans into a troll, with TV, Kayo, MCG, outdoor and Twitch placements signalling ...