As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, ...

The project is rooted in the idea of independent spirit and kinship. It brings King and Hegde’s voices together in a way that ...

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

Articles written by Neethi Isaac ...

Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with ...

From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of ...

As privacy rules tighten and quick commerce surges in India, the global commerce media company is expanding its local ...

Our weekly roundup of the latest appointments and account wins from Dentsu X India, ASK Asset & Wealth Management Group, ...

Conceptualised by ^a t o m network, the campaign’s short films feature Welspun’s QuikDry towels and Purekot bedsheets. Each ...

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and ...

In the days and weeks since WPP announced Cindy Rose would replace Mark Read as CEO, much has been made of her dual UK/US ...