The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown ...

FIFA has struck a deal with India's Zee Entertainment to broadcast the 2026 and the 2030 World Cup in the country, ending a ...

Performance marketing excels at capturing demand. But demand capture is not demand creation. The brands that endure are investing in something else entirely. To continue enjoying this content, please ...

Public relations, or PR, operates across stakeholder groups and communities, and has become increasingly central to business decision-making. According to the Cision and PRWeek 2025 Comms Report, 84% ...

Hakuhodo has been appointed as the creative partner for Jindal Stainless. As part of the mandate, Hakuhodo will drive the company’s marketing and advertising initiatives, including brand strategy, ...

OREO has announced its first-ever global snacking partnership with BTS, unveiling the Limited Edition OREO & BTS Cookies across more than 80 markets. The collaboration combines product innovation, ...

The second evening of the 2026 Abby Awards at Goafest turned into a study in specialist agency dominance, with Leo India emerging as the night’s most visible winner across digital, technology and ...

Tea Culture of the World has released a dialogue-free cinematic brand film exploring global tea traditions through music, visuals and sensory storytelling.

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

SIGNALS: For years, the dominant logic held that visibility was the proxy for credibility. That no longer holds true, and brands need to adapt. To continue enjoying this content, please sign in below.

The beverage giant is understood to be reviewing its $4-billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.

VML India’s latest campaign uses childhood cricket anxiety to reposition toughened glass as durable, visible and everyday-safe. To continue enjoying this content, please sign in below. You can ...