Google is bringing Gemini 3.7 Flash, its latest AI model, to Google Search. It is rolling out today globally in AI Mode for ...

Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.

Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real ...

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads ...

Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next ...

Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.

Publishers say Google's AI-generated search summaries have reduced referral traffic and may breach a news compensation agreement.

Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving ...

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad ...

Google is bringing automated dashboards and conversational reporting to Google Ads and Analytics for faster analysis.

Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts ...

Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search. Google published a new help document detailing Local customer ...