You Don’t Need A Marketing Niche—You Need A Distinctive Point Of View

But many of the most successful companies I've seen don’t chase micro-audiences. They lead with conviction. According to ...
WDRB

Point of View | Where was I?

Where was I? Oh yeah. It looks like I'm going to be doing Point of View again. But before I start that, I should reintroduce myself. I'm Bill Lamb. I ran WDRB for 17 years. In 2019, I went to Los ...
WDRBOpinion

Point of View | A $17 million failed safety project downtown: VIEWER RESPONSE

Take the NuLu Streetscape and Main Remade projects, a $17 million investment designed to prioritize safety and "economic ...
Psychology Today

The Benefits of Understanding Another Point of View

It is easier to interact with people who have the same opinions that you do. It is easier to stay in your own social media silo. You may not have even considered thinking about things from another ...