The green revolution is booming. 7x faster than those that were not over recent years, with 78% of consumers feel that sustainability is important. Still, beneath the shiny eco-labels and feel-good ...

Green marketing tells consumers you're looking out for the environment. The cars you sell use less fuel, your washing machines are more water-efficient, or your bananas are organic. Even if the ...

Green cleaning is ecologically responsible and less harmful to your health and the environment. But will it get your house clean? Yes, say these professional Seattle-area cleaners. Here’s what you ...

A new article suggests that spending some of that money on green products might make consumers feel quite a bit better about their purchases. The study looks at the so-called ''greenconsumption effect ...

Scroll through Instagram, and you’ll notice many brands touting their eco-friendly credentials. There’s an image of Allbirds, which uses sustainable wool to make high-tops, and Adidas, which is using ...

Written by Landor Associates’ Chief Strategy Officer, Russ Meyer, this series explores the evolution of the sustainability movement through the eyes of a marketer interested in the growth of green ...

You know what they say: A green home is a clean home. Or at least that’s what they’re starting to say. In recent years, consumer demand for green household cleaning products has surged. According to a ...

There is no such thing as a “green” product. I’m afraid you read that correctly. The corporate sustainability gospel—that green companies sell green products, and green products have some absolute and ...