When your data — not the product — determines the price, fairness becomes a luxury few can afford,” writes Assemblymember.

Discover how companies use your personal data to manipulate prices and what you can do to protect yourself from surveillance ...

As its most basic, surveillance pricing is when companies put together a profile of you and your shopping habits, then adjust prices specifically for you.

The prices you pay for goods online may be determined by your browsing history, zip code, and more. Learn how surveillance pricing works.

Surveillance pricing is the practice by which companies collect data about you to determine how to price their products and services. Here are some strategies for identifying and defending ...

"Surveillance pricing is when you are charged based on your personal data and your personal whereabouts," Consumer Watchdog President Jamie Court said. "Information that is known about you based ...

Surveillance pricing maximizes people's "willingness to pay, not the ability to pay," according to a June article in the American Prospect. "If you really want or need something, ...

Surveillance pricing occurs in the e-commerce world, where businesses tailor prices to maximize profits based on what they know about consumers.

“We all know our personal data is out there,” said Action 9 Investigator Jason Stoogenke. “But some companies use it to charge you more when you shop online.” ...

Surveillance pricing is a modern iteration of a much older practice called “personalized pricing”—adjusting prices based on an estimation of a customer’s willingness to pay.