California’s largest insurer said it won’t run a commercial during the Super Bowl, saying it must help its customers first. The optics matter too, since many homeowner policies were canceled before the blazes,

Rather than shoveling out the estimated $7 million required for Super Bowl ad time, State Farm will commit to helping wildfire victims.

With three minutes of national advertising time and 45 seconds of regional advertising time, the Belgium-based brewer becomes this year’s largest Super Bowl advertiser across all beer, alcohol and con