As the legend goes, before Michael Jordan signed with Nike, he had his eyes and his heart set on a different sneaker brand—adidas. If things had gone just a little differently, we’d probably be ...

Before signing with Nike, Adidas had the chance to make Michael Jordan a very similar offer. Perhaps, in an alternate universe, the NBA star took the deal, and Adidas Jordan shoes actually became a ...

Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

The results mark a significant recovery for Adidas from an annual loss in 2023 for the first time in more than 30 years, ...

The layoffs will affect employees at Adidas’ headquarters in Herzogenaurach, Germany, and represent nearly 9% of the 5,800 ...

Nike seems more focused on regaining its prowess in athletic footwear, with new versions of Alphafly and Pegasus — the ...

These are just some of the qualities that have turned the Adidas Samba into one of the most important sneakers of the 2020s. That said, they’re not exclusive to the 76-year-old design that first ...

Puma lost more than a fifth of its market value on Thursday after the German sportswear brand reported lower than expected ...

Want to keep your feet warm and dry on the golf course this winter? Check out these 10 pairs of golf shoes with brands like ...

As we begin 2025, Nike NKE shares have hovered near 52-week lows while Adidas ADDYY stock is not far from its highs. Surely, investors may wonder if a sharp rebound is in store for Nike shares ...