Swiggy Instamart’s 2024 report highlights evolving online shopping trends, revealing that 1 in 140 orders includes sexual wellness items. Bengaluru emerges as the top spender on condoms.

The report also highlighted some interesting spending trends. A single user spent ₹8.3 lakh on purchasing gold this Dhanteras while an average of 307 roses were ordered every minute from the platform on Valentine's Day. Delhiites also spent ₹60 crore on instant noodles and 43 snack lovers forked out ₹75,000 for chips.

Swiggy Instamart also took note of late-night cravings, with orders spiking for chips, ice cream, and cold drinks between 10 p.m. and 4 a.m.

Bengaluru also excelled in purchasing pooja items and wine during festivals, outpacing competitors like Hyderabad and Mumbai in the quick-commerce sector.

Quick Commerce Edition highlights changing consumer preferences for ultra-fast deliveries on Swiggy Instamart.

Quick Commerce Edition found that a couple of users in the two regions spent over Rs 20 lakh each on Instamart.

The rapid rise of quick commerce in India cab be witnessed from an increased interest of investors as well as customers in the space.