The videogame publisher’s first analyst meeting in eight years fell flat as big projects had few specific details on timing.

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future. While we've known for a while that EA and a number of other gaming companies are experimenting with and investing heavily in AI,

EA showed multiple AI technologies to shape their latest games and new online social projects at their recent investor presentation.