Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...
Dell is renaming its products; here's what consumers should know and what an expert thinks
Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...
Learned from Apple? Dell launches rebranding – and bids farewell to its iconic names
Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.
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Dell’s Pro Max 14 and Pro Max 16 Laptops Are Ready for Anything
Dell has revealed a bunch of new laptops at CES 2025, including two workstation PCs ready for anything you can throw at them.
Dell: Future-Proofing Business Sets The Stage For Earnings Beat
Dell Technologies (DELL) presents strong growth potential with expansion into AI and growing server business, making it an ...
Dell introduces Dell Pro, Dell Pro Max laptops, desktops: All the details
At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...
AI, Faster Chips, Better Battery Life: Business Laptops Leap Forward at CES
A look at some of the more notable enterprise notebooks from CES 2025, and why I expect AI PCs to go mainstream this year.