Blue Origin is counting down to the launch of its New Glenn rocket on an orbital mission that's been more than a decade in the making.

A quarter of a century after its founding, Jeff Bezos's Blue Origin is finally ready for its maiden orbital voyage on Sunday with a brand new rocket the company hopes will shake up the commercial space race.

The launch will mark Blue Origin’s first foray into the business of sending rockets to orbit. If successful, it could position the company to better compete with SpaceX.