Tech Xplore on MSN23h
Market researchers and online advertisers, are A-B tests leading you astray? A new study says they could be
Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.
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Sonora Quest giving free COVID-19 and flu A/B testing for uninsured people in the state
To combat this issue, Sonora Quest is offering free COVID-19 and influenza A/B testing for uninsured Arizonans. Tune into 13 ...
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Cordial Launches Cordial Edge--Multimodal AI Boosts Marketing-Driven Purchases by Over 35% for Enterprise Retail Brands
In addition, Cordial Edge incorporates Mixture of Experts (MoE) to dynamically assign tasks to specialized submodels optimized for specific data types or marketing scenarios. This architecture ensures ...
Nuclein Receives Dual FDA 510(k) Clearance and CLIA Waiver for DASH® SARS-CoV-2 & Flu A/B Test for use on the DASH® Rapid PCR System
Nuclein, a leader in rapid, point-of-care molecular diagnostics, today announced it has received U.S. Food and Drug ...
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Avoid the Pitfalls of A/B Testing
Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.