The solution is creating a strategy that allows your business to focus on multiple channels simultaneously. It’s proven that companies that use a cross-channel marketing strategy are able to retain ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Businesses are moving towards a unified customer experience, leaving behind fragmented multi-channel approaches. Experts at ...

NEW ORLEANS, LA – December 09, 2025 – PRESSADVANTAGE – Big Easy SEO incorporated mobile marketing into its digital marketing service operations in early 2025. The service category falls within the ...

Five-year Collaboration between Clear Channel Outdoor (CCO) and Kantar Sheds New Light on OOH for its Additive Nature and Proves it's a Vital Medium for Filling Gaps Other Media Channels Cannot ...