A video depicting Cracker Barrel’s Uncle Herschel — who was kicked off the company’s new logo in a corporate rebrand, sparking customer outrage – has gone viral, with its animated mascot singing “Go ...

Cracker Barrel scraps new logo plans after customer backlash, deciding to keep iconic Uncle Herschel design that's been used since 1977.

Cracker Barrel found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

We may receive a commission on purchases made from links. Culinary mascots might seem like a good idea to their creators — cuddly, weirdly sexy, or just plain strange characters with which to ...

Corporate marketing has gotten considerably more challenging in the culture-war era. Julie Felss Masino, the embattled CEO of Cracker Barrel Old Country Store, found that out the hard way when she ...

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker ...

Add Yahoo as a preferred source to see more of our stories on Google. The restaurant chain known for its Southern-style cooking announced it’s returning to their familiar logo after a controversial ...

Cracker Barrel says the old white guy in overalls will return to its logo. So why is this country-styled restaurant chain still celebrating woke? Last week, the company jettisoned its long-time mascot ...

Since Cracker Barrel cleaned up its logo a week ago, it has been dressed down by those averse to the change. The restaurant and gift shop, a staple of roadside rest stops throughout the homeland, ...

Corporate marketing has gotten considerably more challenging in the culture-war era. Julie Felss Masino, the embattled CEO of Cracker Barrel Old Country Store, found that out the hard way when she ...