Both retailers are offering price protection through most of the holiday shopping season as well, so if you buy early and the same item drops to a lower price, you can retroactively get that better deal.

Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier,

The Pop isn't the only Echo device on sale ahead of Black Friday. Right now, you can get the fifth-generation Echo Dot for $28, down from $50 — a 44 percent discount. The Echo Spot is also on sale, dropping to $50 from $80 and the fourth-generation Echo is $65, down from $100.