The Doughboy cookie jar is back to celebrate Poppin' Fresh's 60th birthday. (Yes, his name is Poppin' Fresh.) This Pillsbury icon debuted in 1988, and now it’s emerging from the Pillsbury vault—but ...

Delicious and convenient baking products aside, Pillsbury is also known for its endearing mascot, the Doughboy (aka Poppin' Fresh). The character, made entirely of Pillsbury dough, has appeared in ...

A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality ...

Why is the Pillsbury Doughboy starring in a commercial for Geico? Dec. 18, 2013 -- Move over, gecko. A new commercial for Geico stars not the insurer's famous lizard but the Pillsbury Doughboy. Huh?

Like Mr. Peanut, the Kool-Aid Man and Tony the Tiger, the Pillsbury Doughboy is one of the most legendary food mascots of all time. And for good reason! He’s absolutely adorable, he’s soft and doughy, ...