I recommend thinking, writing and arguing in threes. Considering the reasons behind the power of three underscores why, when ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

The enthymeme is a powerful rhetorical tool to influence and persuade others. Here's what it is—and how it's used.

La habilidad para persuadir no radica únicamente en los detalles, la información y la manera de exponerla; implica establecer una conexión significativa que haga eco en quienes te escuchan ...

Today, two hundred and forty-nine years after her birth, the British novelist Jane Austen is more popular now than she was in her time, as evidenced by the countless theatre, television, and film ...

In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions Alastair Campbell, Speaker Mentor Alastair Campbell, Speaker ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

1956: Nominations: Best Picture, Director, Supp. Actor (Anthony Perkins), Adapted Screenplay [nominee unnamed, because of blacklist], Song (‘Friendly Persuasion (Thee I Love)’), Sound ...

Spotlight on an original World War II propaganda leaflet which the Americans dropped on Japan. Students view the History Detective episode World War II Leaflets, which is about propaganda leaflets ...

Fortunately, there is another way to talk about politics. In my new book, “Persuasion, Integration, and Deliberative Democracy: The Will of the Whole,” I describe an approach to political ...