Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

Inspired by the mid-1980s basketball ... Nike makes it easy on you—all you've gotta do is find the shoe with features designed for your needs, because no matter what, you'll end up with a ...

Mark Pope was coaching in style during Kentucky’s Tuesday night exhibition win. Yes, he was still rocking the same classic ...

(Getty Images) The synergy between tennis and basketball ... Nike Court and “Kyrie” brand logos on the tongue. In 2014, Roger Federer teamed up with one of his idols to create a limited ...

Clark signed an historic eight-year, $28 million endorsement deal with Nike in April that included a signature basketball shoe. But with her rookie WNBA season over, there's still no release date ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

The duo's latest collaboration is joined by Action Bronson's performance capsule with New Balance, the debut of the Nike ...

Kentucky basketball coach Mark Pope discussed wearing Devin Booker Nike Book 1 shoes following their 98-67 exhibition win ...

Due to its laid-back design and interesting choice in colorways, the Nike Book 1 has become a lightning rod in the sneaker community. Simply put, there has not been a more polarizing basketball shoe ...

"[Our team has] transitioned to mainly using basketball shoes . . . because they hold up better and provide better support to the athletes," Padjen confirms. The Nike Sabrina 2s are available in ...