Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

Inspired by the mid-1980s basketball ... Nike makes it easy on you—all you've gotta do is find the shoe with features designed for your needs, because no matter what, you'll end up with a ...

up in shoe sales. This is all about marketing and being associated with her, and sharing in her success,” Powell said. “Nike ...

(Getty Images) The synergy between tennis and basketball ... Nike Court and “Kyrie” brand logos on the tongue. In 2014, Roger Federer teamed up with one of his idols to create a limited ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

Clark signed an historic eight-year, $28 million endorsement deal with Nike in April that included a signature basketball shoe. But with her rookie WNBA season over, there's still no release date ...

When the Nike A'One releases, Wilson will be the first Black woman with a signature basketball ... LeBron 21 shoe. It is one ...

But today a pair can resell for up to $2,000 ... Announcer: On September 15, Nike created a revolutionary new basketball shoe. On October 18, the NBA threw them out of the game.

"USC sophomore phenom JuJu Watkins has agreed on a multiyear contract extension with Nike that will give her one of the richest shoe endorsement deals in women’s basketball, sources tell ESPN ...

Kentucky basketball coach Mark Pope discussed wearing Devin Booker Nike Book 1 shoes following their 98-67 exhibition win ...