Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

The market for coveted sneakers has exploded in the past decade, as seen with the rise of resale platforms, and even more recently we've seen a major boon in the pairs rare enough to go on auction.

In episode 5 of ESPN's popular docuseries "The Last Dance," the legend of the shoe deal Michael Jordan signed with Nike is examined. And looking back, director Jason Hehir still can't believe one ...

The Air Jordan 1 High OG ‘Black Toe Reimagined’ will drop on October 18 at Nike, the SNKRS app, and select stockists across ...

A pair of Air Jordan XIIIs worn by Michael Jordan during the 1998 ... becoming the priciest shoes ever sold. The signed sneakers - which Sotheby's had estimated would fetch $2m to $4m - are ...

Known to be one of the most coveted sneakers of all time, Nike Air Jordans have carved out a niche for themselves.

College endorsements could help revive Nike's struggling stock, with strong growth potential in China and promising brand ...

Quentin Richardson sheds light on the Jordan Brand taking care of him despite him not reaching the heights they envisioned he ...

Michael Jordan and Nike's Air Jordans are staples in sports and streetwear culture. The NBA and Chicago Bulls icon recently ...

A mile from where Michael Jordan was born ... other on the court-side baseline. Jordan Brand’s coolness, of course, stems from the signature Air Jordan shoe that forever changed the athletic ...

Michael Jordan retired in 1993 after winning three NBA titles in a row. At this point, he made millions yearly from Gatorade, McDonald’s, and his shoe deal with Nike. In 1997, Jordan signed a ...

His work for Nike — particularly commercials starring Michael ... He signed Mr. Lee to play Mars in a series of commercials in which Mr. Jordan playfully mocks the shoe superfan.