If you’re shopping for pink, you’ll find dozens of shades referencing roses, bubblegum and shells. How do paint colors get these creative names? Calamine pink, or Dead Salmon?

A paint brand is renaming its pink shades because the previous labels were based on "old-fashioned gender stereotypes".. Valspar, one of the biggest paint brands in the world, has revealed it will ...

What’s in a name? Dianthus Bath’s Pink, Pink swamp milkweed, Indian Pinks. These are just a few of the hundreds of plants offered at Goodwood’s Spring Plant Sale on April 8.

Paint marketers generally like names that are aspirational, that stir the imagination. First Light is Benjamin Moore’s 2020 Color of the Year, a dreamy, soft shade of pink.

Paint marketers generally like names that are aspirational, that stir the imagination. First Light is Benjamin Moore’s 2020 Color of the Year, a dreamy, soft shade of pink.