Influencers are enjoying increased visibility as they are seen doling out life hacks, endorsing brands and even attending important events alongside A-list celebs. But while life as an influencer may ...

Have you ever wanted to become an influencer? Now you can go to university to learn how. Students who enroll in South East Technological University (located in Carlow, Ireland) will now have a new ...

Black women and our influence on social media goes without saying. From using hairstyles like feed-in braids and colorful wigs to historical style staples like do-rags and Bobo clips, Black creators ...

We are all influencers. I am not talking about a social media influencer encouraging you to buy that amazing product during a special sale. No matter your role, you are influencing others every day.

Here is a practical and tested formula for successfully building your influencing power in your company that is based on some scientifically validated research. I write a lot about persuasion and ...

Pretty much everyone with a phone or computer knows what an influencer is, after all it’s a $16 billion dollar industry and growing. Influencers spend an inordinate amount of time presenting ...

In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something. "I got influenced mostly by skin care stuff," she ...

Scroll through social media, and you'll see influencers throwing products at you left and right. There's TikTok's newest "It Girl" Alix Earle posting her "Get Ready With Me" videos. And major beauty ...

Sometimes the difference between influence and manipulation feels like is a very fine line. Here are three questions to ask yourself to help make sure you aren’t crossing that important line. As the ...

In a departure from their usual content, TikTok beauty influencers are “de-influencing”, telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing ...