TV advertising in the U.S. is a $60 billion a year business, but despite the market size — or maybe because of it — brands and agencies have a difficult time keeping tabs on where their spots appear, ...
Nielsen may be the top name in TV measurement — an industry juggernaut for 92 years with annual revenues of more than $6 billion and a market value of nearly $17 billion. In fact, founder Arthur ...
NBCUniversal recently named iSpot a preferred trading currency as competition heats up among third-party data analytics firms. By Caitlin Huston Business Writer Goldman Sachs has agreed to invest $325 ...
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