"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Makeup products go viral every day, but as many of us have learned from personal experience, virality ...

After the company cut the price of e.l.f.'s Halo Glow skin tint from $18 to $14, sales picked up nearly 40%.

A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by ...

E.L.F. Beauty is planning to lower prices on some of its products after tariffs and increased costs have made consumers more ...

Cosmetics and skincare company e.l.f. Beauty is finally giving beauty buffs a break, reversing its tariff-fueled price ...

E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that ...

E.l.f. Beauty is the first cosmetics brand to partner with Fair Trade USA to certify its manufacturing facilities. Now, other brands in the $550 billion beauty sector can follow. You can buy Fair ...

You know her, you love her, it's the Halo Glow Liquid Filter. The viral alternative to Charlotte Tilbury's Hollywood Flawless Filter. Whether you wear it on its own or beneath foundation, it leaves ...

e.l.f. beauty released its fiscal 2026 results, reporting strong growth and reinforcing its leading position as an innovative ...

There’s nothing quite like discovering a beauty product so good, it becomes an instant staple in your routine. But when that new find also happens to be affordable? That’s the kind of joy that makes ...