Customer Lifetime Value is a crucial metric in the marketing of modern services - Rohit Arora explores the core ideas. Online marketplaces and shared-economy platforms have been on the rise in all ...

Ola vs Uber — investors and analysts have been asked that question many times, but as commuters, you don’t really care about who’s valued at how much, or ...

Ride sharing apps, Ola and Uber have found a new battleground rolling out insurance products for its customers ranging from health insurance to in-trip products. Ola will be rolling out a health ...

Over the past few weeks, I’ve been speaking with academic experts and CFOs about emerging KPIs (key performance indicators). As I previously wrote, customer lifetime value (CLV) is in; and 30 ...

Maharashtra's new Aggregator Cabs Policy 2025 aims to enhance cab services for residents, addressing issues like trip cancellations and safety concerns. Key measures include ensuring drivers ...

Bengaluru: Online retail firm Amazon.com Inc. and ride-hailing app Uber Technologies Inc. have outperformed their rivals, such as Flipkart and Ola, in terms of customer satisfaction and loyalty at ...

So long, “total addressable market”. Farewell, “flywheel effect”. Silicon Valley has a new buzzword. As the cost of signing up new customers rises, “lifetime value” is set to become ...

Days after a Delhi-based entrepreneur shared his findings on differential pricing by two ride-hailing apps in a series of posts on X, comparing fares across different devices and battery levels ...

Companies like Meru, Uber and Ola are offering tangible and intangible add-ons such as booking and payment convenience through mobile applications, in-cab WiFi connectivity, 24×7 customer support ...

The $49 billion e-commerce firm Shopify defines lifetime value as the total amount of money a customer is expected to spend with the business over the course of an “average business relationship”.