Cross Media Marketing Corp., which markets magazine subscriptions and memberships by phone and online, will acquire LifeMinders, Inc., a provider of customized online content, for $68.1 million in ...
NEW YORK—Nielsen is working on the Nielsen ONE, a new single, cross-media system that is meant to drive more comparable and comprehensive metrics across platforms, the company has announced. Nielsen ...
Just days after a TV industry initiative to form an ad industry "JIC" released its criteria for certifying cross-media ad currencies, Google's YouTube unit this morning released its own set of ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results