Colgate’s 'The Boy Who Learnt to Smile' is steeped in both India’s collective nostalgia for Smita Patil and her son Prateik’s personal memories of her.

Colgate-Palmolive’s or Colgate’s (CL) global market share is ~45%. Colgate is the leading toothpaste compared to Oral-B (PG) and Close-up (UL), especially in emerging markets like India. Although ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...

Kelly Ripa Joins Colgate Total® Toothpaste in New Campaign Encouraging Consumers to Take Charge of Their Health NEW YORK--(BUSINESS WIRE)-- Colgate Total® and television personality, Kelly Ripa, have ...

If you’ve ever brushed your teeth, you’re probably familiar with the Colgate brand, which is why it’s kind of surprising that this year will be the first time they have ever advertised in the coveted ...

In their 30-second Super Bowl 50 spot, Colgate reminds us how important it is to conserve water. As part of their #EveryDropCounts campaign, Colgate urges viewers to shut off the faucet when brushing ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Super Bowl LIII will kick off Sunday between the New England Patriots and Los Angeles Rams. While it may be a big day for ...