Most NBA players choose to endorse American sneaker brands. However, some are persuaded to endorse sneaker brands from China.

One of the most successful shoe salesmen has made his mark on ANTA. The chief creative officer of the Chinese sneaker brand ...

The NBA season is right around the corner, but Kyrie Irving has business to attend to first. The Dallas Mavericks guard is ...

Stephen Curry received a hero's welcome in China, as fans gathered in massive numbers to celebrate his Curry Brand tour.

Although not a household name or even the best player on the San Antonio Spurs, Keldon Johnson is the Chinese shoe company ...

Golden State Warriors star Steph Curry is currently in China for a promotional tour of his basketball shoe brand. China is ...

Dallas Mavericks star point guard Kyrie Irving is spending time in China as part of his commitment to ANTA. Irving has been seen interacting with fans and in one instance, was even parading a Kobe ...

As De'Aaron Fox explained how his condition improved after wearing Stephen Curry's signature shoes, the Warriors star sided ...

New Balance, in conjunction with Denver Nuggets star guard Jamal Murray, announced the upcoming drop of the TWO WXY v5 sneaker on Thursday. In a ...

Kyrie Irving names NBA icons such as Kobe Bryant and Michael Jordan amongst others as the inspirations behind his shoe.

The previous version of the shoe merged the brand’s FuelCell and Fresh Foam cushioning technologies into one sneaker.

The 2024 China Basketball Open (CBO) kicked off its new season with a launch ceremony on Tuesday in Beijing. This year’s open tournament is calling for nationwide participation in basketball ...