Why most CMO hires are set up to fail before the offer letter is even signed — and what CEOs should do differently.
One of my favorite questions when speaking with new audiences about B2B marketing is to ask: What is the role of marketing? I invariably get back a list of items: branding, demand gen, events, thought ...
Phillip Manzi believes that digital will make marketing more old-fashioned. Communications, argues Nokia’s director of global marketing operations, will be based on word of mouth strategies in the ...
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